Thursday, September 18, 2008

Design Direction is ‘hands-on design’

I work with talent from different verticals. Design Directing allows me to pick from a pool of unbundled talent, be it animation artists, illustration guys, visualizers, photographers, writers or others.

The Big Idea is yours. The others help you put together what you visualized. The web allows for various ideas to be integrated on one platform. It’s amazing to see how each of us as creative artists look at a subject. There are various viewpoints, thoughts and more ideas.

Design is a hands-on process. I cannot explain what I need created or even direct before I got it right. It’s important to give the creative person enough room for including their ideas or even listening to them. The brief must allow creative freedom and let the inner-self express.

I remember a beautiful Zen story - A Cup of Tea

Nan-in, a Japanese master, received a university professor who came to inquire about Zen.

Nan-in served tea. He poured his visitor's cup full, and then kept on pouring.

The professor watched the overflow until he no longer could restrain himself. "It is overfull. No more will go in!"

"Like this cup," Nan-in said, "you are full of your own opinions and speculations. How can I show you Zen unless you first empty your cup?"

Twice, while interviewing candidates for design positions I observed one of them was open to learn what we were doing and listen to everything that I had to explain. The other made sure ‘I listened’! Maybe its important for one to prove a point.

Sure, some are fortunate to have met the right opportunities and some continue trying. But the ones that continue trying are more open to what there is in store. Design can never be passed on. Design can never be better! Design can never be directed.

Some of the designs created with my introduction to this new animal ‘NEW MEDIA’