Turning our lives into stage dramas and relationships into comedy routines.

New Media or a circus ring!

Growing up with the Internet and letting Social Media discover us... is Today! Their offerings are based on our behavior online. Do all of us know we are being watched? The power of social media lies in the exponential impact of viral marketing campaigns, peer referrals, and interactive conversations. They call it ‘Communication Strategy’!

But who cares when simple things give you the kicks...

Stealing WiFi by finding a hotspot
Transferring data from my Mac to a phone using Bluetooth and then sending it via Blackberry
Skyping with family for free
Accessing internet on the phone to book a table at a happening restaurant
Checking movie reviews by SMS. Booking tickets on the Net
Recording favourite soaps while away on Interactive TV
Finding your first crush on Orkut and an obsession to change profile pictures
Discussing a teacher who got onto our nerves in a Group
Poke a friend through FaceBook
Tweet by phone
Hug through Chat
Gab and Vent by Blogging
Photo-sharing with peer groups on Flickr
Streaming classic videos on YouTube all night long....

Lifestyles have changed? Our lives are not private any more. But what can I say when I am trying to find ways of intruding conversations... I have been a part of social entertainment and now it's a part of my job to create buzz and locate people who belong to the ‘creed’ my clients wants to be associated with.

They were all formed to answer our needs... Do we need them more than they do? Their revenue streams are clear. I would pay FB to advertise with them, targeting a segment of people whose details they can provide instantly.

There is a reason behind everything's existence!!